SERVICE EXCELLENCE COMPETENCE; ADDED VALUE OF BANKING VOCATIONAL STUDENTS TO FACE ASEAN ECONOMIC COMMUNITY (AEC)

Abstract

The continuous positive development of sharia banking consequently demands need of human
resources in the industry. This opens opportunity for students of vocational higher education especially in the
finance and banking study program. However, the competition for work fields is also getting tighter. Some
strategies are needed to develop the competence of students to make them ready to join the workforce and win
the competition especially in facing ASEAN Economic Community. This paper explains about the excellent
service competence that refers to the Indonesian National Working Competency Standard (SKKNI), which so
become added value of Banking, that students are ready to work and are able to win the competition entering the
sharia banking industry.