THE AWARENESS OF ENVIRONMENT CONSERVATION BASED ON OPINION DATA MINING FROM SOCIAL MEDIA

Abstract

Social media has become an important role in society and people widely use social media
platforms to express and criticize their opinion. With the previous studies, there is much research to develop
and harvest information and knowledge from social media data for decision making and prediction. The
awareness of environmental conservation has become a significant issue nowadays and building and raising
environmental awareness is to conserve and protect nature for the benefits of humans. Opinion mining is one
of text mining approaches to assess the attitude in a given subject and the attitude may be positive or negative
opinion. The paper proposes to conduct social media opinion mining in case of the awareness of environment
conservation of Thai people. This study shows that social media effects to build and raise the awareness of
environment protection and furthermore this research can apply to other fields and industries aspects as well.