CHOICES MODELSOF TRIP CHAIN AND TRANSPORTATION MODE FOR INTERNATIONAL TOURISTS IN TOURISM DESTINATION ISLAND

Abstract

Trip chain and modechoices take the important role in transportation and tourism planning in tourist destination. This study analyzed the characteristic of individual and tourist trip to design modelsof trip chain and mode in Bali Island. These models are needed by the government and stakeholders in drafting regulations, innovation technology, marketing strategies, providing infrastructure and managing traffic.Data collection was conductedrandomly through an interview-based questionnaire forinternational tourist to record the daily trips. The significance analysis of independence variablesused multinomial regression.The result shows number of variables which significantlyimpacts trip chain and mode are age, education, number of visits,length of stay, distance, travel time and cost. Modelingused conditional regression. The model of tripchain shows that the increase in travel time and cost will be considered to prefer less onsmallest chain or trip chain 2choices, especially for repeater tourist. The probability is the more repetition visit of tourist in that island, it will be the more number of trip chain chosen. On mode choice based on operator showsthat tourists who have performed trip chain 2-4 have the highest probability was Rent-Car, whereas who completed trip chain 5 or more havethe highest probability was Rent-Motorcycle. This result indicates trend to transform of mode choice from car becoming motorcyclefor the more number of trip chain has been made in similar operator. The more efficient modes neededfor more number of trip chain withlow cost and long distance.